Evaluation 2: what have I learnt from my audience feedback?

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Just to remind you, my target audience is very conventional to my film genre as teenagers will find a teen genre film more interesting than adults e.g. middle age. I think there is a gap in the teen/documentary market as they all convey the themes e.g. school parties and proms and not the friendship built through school. I am making my short film a bit of a twist on a teen film as I am going to make it a documentary style. A teen plot is typical based on love, rebellion and arguing with parents but I am going to challenge this by making it about a growing friendship. But I am doing a more realistic topic e.g. stress as everyone goes through it. I think I am attracting a mass audience as everyone has been to school and can relate and don't want to exclude certain types of people. 

Transcript:
Throughout the process of creating them main product and two ancillary tasks I asked for audience feedback. I did this for two reasons, to develop my products to make them the most realistic and professional. Secondly I asked my target audience which is teenagers to see if they liked it and to see if it suited my audience.I asked for feedback three times with each product I made before making it my final product e.g. with my short film, film poster and film review page.
Film Poster
what have I learnt from my audience feedback?
Throughout the process of creating them main product and two ancillary tasks I asked for audience feedback. I did this for two reasons, to develop my products to make them the most realistic and professional. Secondly I asked my target audience which is teenagers to see if they liked it and to see if it suited my audience.
I asked for feedback three times with each product I made before making it my final product e.g. with my short film, film poster and
I felt like the film poster was the second most important aspect. As it is what you are going to see on billboards and you will see it before seeing the actually film. So I needed to make it eye catching to entice my target audience. The title, size of photos and billing block stayed the same through all the drafts. But the layout, tag line changed the most from the audience feedback. I created five drafts of the film poster all slightly different. I 
developed each draft from the feedback e.g. Beth said to have all six photos, three on each side. My media teacher told me to change the word 'relievement' in my tagline to 'alleviation' as it would make more sense. I changed the layout of the poster on my last draft to have the tagline above the title as my target audince thought it would make more sense. I gave out a print out of my poster to my target audience to what they liked and disliked on my final draft. I took the feedback and applied it to the final draft. As I kept developing my poster I think it suit my target audience very well and informs them about the film clearly.

Film Review Page
In AS media I created a music magazine double page spread it helped me know what was effective to include. I did a different process to create it, I showed the process of making it e.g. taking screenshots than making different drafts as I had an idea of what to include. In every screenshot I added another convention. I looked at existing film review pages to see what I should include, I wrote the review out on word and showed some of my target audience and they approved it. I showed the final draft of the review page in the same way as the film poster by printing it out and passing it round to my audience. 
they said:
'I like the colour scheme- it matches the teen genre.'
'looks realistic and effective'.
'I like the chose of photos- suits the film'.
;'looks like a teen review page'.
'maybe match the colours of the border'.
'good way of showing film information'.
'I like the layoyt'.
Included all review page conventions.
'Make the film rating key bolder'.

Short Film
My short film was the main part of my coursework. Throughout filming and editing my film I asked my target audience their opinion which were teenagers. As I am a teenager myself I took on everyones opinions but still had the final say. I showed 5 different hobbies in my film which I filmed on different days. I collected all the clips together and uploaded all the 'raw footage' on to YouTube, I then asked a small amount of my target audience to watch it and give me there opinions. I asked them which clips they liked the best and which ones I shouldn't include. This helped me understand what my audience wanted to see. 

Feedback:
Holiday clips -Donna said 'I like the underwater clips and makes you look professional'. - Sophie said 'The beach clips of Beth and her friends is nice as it is natural and not acted out.'
Art clips- Alice said 'I like the point of view shots of Beth drawing it makes it effective. - Jess said 'I like the use of different angles of her drawing as it is more realistic but could have got more'.
London friends clip - Katie said 'You can see Beth and Friend are having genuine fun without it being staged.' Billy said 'I like the clips of what Beth can see, its like you are sharing her memories.'
Dance Clips- Ella said 'I like the clips of Beth turning and the different clips of her feet'. Chloe said ' I would cut out all of her standing still and cut all the dance moves together'.
Dog walking clips- Emily said 'You shouldn't use any of the clips where Beth is looking at the camera'. - Lewis said 'I like the various clips of her walking from different angles like your following her'.
When I started editing all the clips together I showed sections of it to my peers which are my target audience to see their opinion and change anything I agreed with.

To conclude, I found my target audience feedback helpful for all three of my products: short film, film poster and film review page. I liked seeing the audiences opinions and helped me create the best version of my end product as they would pick up on small aspects I could have missed.

Uses and Gratifications my audience can get from my coursework?

There are many different theories when it comes to uses and gratifications.

Entertainment: was the main factor I was thinking of when making my film as I wanted to giver a positive, upbeat message and influencing my target audience in a good way and leading them in a positive direction of life. I can personally say I have done this as most of my feedback is saying e.g. 'very different to other typical teen films as it gives a realist good message'. A factor of entertainment is to escape from reality. I think this is an important factor when it comes to my film as my film is about a teenage girl getting away from stress through doing her favourite hobbies. By showing this it distracts my audience and influences them to do the same. My film is entertaining through the different camera angles showing her hobbies, the music upbeat music in the background and the positive text on the screen.

Integration and social interaction: I think as my film is a social realist film it is easy to relate to my character and doesn't matter about gender and both gender go through simpler stages in teenage life. My audience wouldn't sympathise for my character as my film isn't sad in any way.

Personal identity: As there is no dialogue it doesn't clear show 'Beth's' personality as they cant relate to her voice. I used text on the screen to tell the story and tell her a few facts so the audience can take the facts and relate to her.

Information: I wanted to give my audience a small sense of learning therefore I added in quotes throughput the film saying what the character thinks. My film pushes boundaries as it doesn't have a typical tee story of all the stereotypes it is very realistic that it is about a teenagers real life. I also did this because most American teen films stick to the stereotypes, but I'm not in America so I wanted to make a British realist version. My film is very different as it shows positive hobbies not drugs, alcohol and parties which don't influence teens in the right way. As I am a teenager myself I watch teen films ad can never relate to any of the character so I thought id make my own character which I think is more real- from what she looks like, to how she acts.

My target audience may get a variety of different meanings and messages from my film but it should be influential in a positive way.